SEO testing is essential to ensuring that the methods are effective and capable of achieving high ranking on search engine results pages. Business people don’t care how they get results as long as they get them, but search engine algorithms do care. Search engines will remove websites that follow unscrupulous practices. It’s best to be informed about SEO testing to help your website stay at the top where it belongs. Here is what you need to know about SEO testing for the legal industry.
1. Use the Website Components that Make the Most Money
Most experiments that you need to conduct will help you make money and decide which approach is better. A/B Tests, for instance, help webmasters decide which language, ads, and headlines make the most money and yield the most subscribers. With these tests, you can yield a better return on your investment.
2. Perform a Split Test
With split tests, you need to have two identical samples. Try to change one condition in the sample and then, measure the results. Before you do this type of a test, you should ensure that you include the keyword in the title tag. This is a good optimization technique that is often overlooked, but it is quite effective if a high-traffic keyword is chosen. If you don’t test to determine which keywords are most effective, you will waste your time on ineffective strategies.
3. The Testing Process is Not Perfect
Keep in mind that the testing process is not perfect. If you have two identical websites and only change one thing, then the sites will probably not be indexed properly because of duplicate content issues. If the sites were exactly the same, neither site would rank probably. Instead, you should probably consider this process.
a. Measure the site traffic for at least 10 days for a baseline without the keyword in the title tag.
b. Change the title tag and wait until it shows up in Google’s cache.
c. Measure site traffic for at least ten days with the keyword in the title tag.
d. Change the title back and measure it again for 10 days without the keyword in the title tag.
e. Put the keyword back in and measure for 10 days after it is back in cache.
f. Run a sample test t-test and compare traffic on days with the keyword and without the keyword.
4. Avoid Skewed Data
To avoid skewed data with a local SEO campaign, ensure that you have at least forty days of sample data to use. This will help you avoid data based upon a season or during an unusual trend. Many people do not consider this phenomenon, but those companies that do consider it will reap the benefits.
5. Pay Attention to Google’s Cache
Google uses its cached page of your website to rank you on the page. Thus, you should pay attention to it to avoid being ranked down. No one is sure how long it takes for data to appear in public cache, but you need to explore it for the most accurate results. Experts advise ignoring the days between the first day of the change and when the change shows up in cache.
6. Realize that Google May be Slow to React
Realize that Google may be slow to react when it comes to ranking a page after it is put in cache. Before you switch back and forth, ensure that a change has been made, and this will ensure accurate results. Twenty consecutive days of testing, and the tests will be more accurate.
7. When You Brainstorm for Tests Include 40+ Content Ideas
A good brainstorming session begins with 40+ content ideas. This number will help to yield a reliable statistical test.
8. Always Split the Ideas Into Two Groups
Randomness is important when splitting the ideas into two groups. A false result could arise until we receive unbiased results. Randomly assign topics and employ the tactics.
Use Your Guide to SEO Testing Wisely
When you follow the steps for SEO testing, you will find that you are better equipped to make decisions about your website that will yield the most traffic relevant to your product or service. Traffic with good sales conversions leads to better revenue. Consider how SEO testing can change your website and your business for the better.